Nestea “Pulp From Above”

Nestea China introduced a novel drink to compete with all the tea in China: Nestea “Fruity Pulpy”. Technically it had tea in it, but it was more of a sweet, fruity concoction that upped the ante by including chewable bits of jelly. We were tasked with highlighting the unique sensation of drinking it. Our asian celebrity, Wilber Pan, stumbles upon a mysterious bottle of tea in a park. He takes a sip and is literally hit over the head with metaphor. The campaign also included creating flavor-specific hero visuals for print, OOH, and in store displays.

Client: Nestea Directed by: Sergio Grande Format: :30