Olivari “One Year of Little” Campaign
It all started with a brand mantra about Olivari’s attention to detail in making olive oil. For them, the little things are everything.
We wanted to help Olivari celebrate these little things through One Year of Little. This social program consisted of smart, kind, funny, interesting and useful content that we created for posting on social media and a redesigned website. The content ranged from celebrating little known holidays, to little documentaries, micro gardens, funny how-tos, beautiful videos of slow motion oil, cooking tips, little things with super long domains, 1,000 words written on objects, original songs by the Bowery Birds, and more.