“Pulp From Above”

Client Nestea
Director Sergio Grande
Length :30
Nestea introduced a novel drink to compete with all the tea in China: Fruity Pulpy. Technically it had tea in it, but it was more of a sweet, fruity concoction that upped the ante by including chewable bits of jelly. We were tasked with highlighting the unique sensation of drinking it. Our asian celebrity, Wilber Pan, stumbles upon a mysterious bottle of tea in a park. He takes a sip and is literally hit over the head with metaphor.