Old Spice “Manly Test”

Old Spice “Dumb”

Client Old Spice
Director HAPPY
Length Varied
This ad was second in the relaunch of Old Spice a few year ago. It's a throwback to the "1-800-PROVE-IT" OS ads that ran from the 80s until shockingly recently. The twist is in the performance claims and wordplay. It doesn't ask for much or try to sparkle for your attention through flashy graphics, but it does speak from the heart. Or at least the spokesman does. The :15 version cuts through the clutter through quiet intensity.