Rubio's “Land Meets Language”

“Through the Ocean”

“This is Dinner”

“Giving Thing”

Client Rubio's
Director Marcus Söderlund
Length Various
These spots are a poetic tribute to what makes the Rubio's restaurant chain possible: the ocean. In “Land Meets Language”, there was enough time to tunnel through the type, alternating between indoor and outdoor environments. The shorter version, “Through the Ocean”, just uses type in environments. The :15s use some of the same footage as the backdrop for almost haiku-like VO.