Vanderbilt "Go There" Initiative

Client Vanderbilt University
Format Logo/print/social
"Don’t go there" is a phrase often reserved for taboo topics, but Vanderbilt University wanted to task faculty, staff and students to “go there”—to talk about mental health struggles, listen to the stories of others, and change the conversation around mental health. The initiative started from the ground up, with the chancellor, coaches, and other prominent people on campus sharing their stories. I developed a logo as well as templates the school used for posters and social media.