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Midori Concepts | Interviews | Illustrator, Photoshop

Party girls and gay men are the main consumers of Midori, most of which use it mixed in drinks to compliment their night on the town. The appearance of the green drink is an attention getter and often more important than its taste. In this campaign, Midori literally puts the drinker in the spotlight by including playful interviews of real drinkers. The partier dishes about his or her last date, favorite bar, cheesiest pickup line, words to live by, and of course his or her favorite Midori drink.

Client: Midori

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