Midori Engrish

Illustrator, Photoshop

Samples: 1 2 3 4 5 6

Midori, a mysterious and intoxicating melon liquor needed a campaign to match its flavor. Many people describe the beverage as green, bold, intriguing, sophisticated, and fun! A smaller number add melon-tastic, distinctive, and disgusting to the mix. Using these qualities as inspiration, each ad is graphically driven by varying green representations of bubbles and an almost comprehensible headline inspired by specific Midori drinks. The bottle is desperate for attention and speaks of itself like an enthusiastic foreign visitor.