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Direct Mail Card | Illustrator, Photoshop, Quark

This is one of many direct mail cards designed for The North Face to announce retail and outlet store sales. The design had to work equally well in color and black and white. A basic grid was designed using their color palette that could accommodate copy, photography, and other mandatories. While the grid kept the client’s logo at a reasonably small size compared to their prior direct mail it was another lesson forgotten in “Better Branding Through Bigger Logos.”

Client: The North Face

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