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Macro Campaign | Illustrator, Photoshop, Indesign
No matter what you do or where you go, the place you never stop exploring is yourself; the place between your ears. This campaign gets inside the moment and captures passion on an elemental level as athletes and enthusiasts explore the heights, depths, steeps, distances and extreme ends of the Earth. All the while taking their mind to a place it hasn’t been.
Visually, the ads have to look different from the rest in their category. Since the outward experiences are the same, the only unique and intimate view is as close as you can get: a macro shot of the person in the moment, the environment stripped away with only an immediate epiphany as a headline.
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