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The North Face Expeditions Book | Illustrator, Photoshop, Indesign

The North Face has a long and interesting history of product innovations and exotic expeditions. But this information doesn’t exist in any particular place. The Expeditions Book brings all of this information together into both a visually interesting and credible volume. It repurposes the stories and photography from purely promotional to something bigger and more substantial. The structure is based on counties, with the table of contents being a splayed map of the world with each dot represented an expedition. The expeditions page is in scrapbook style reflective of the territory explored.

Client: TNF

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