Jamba Brand Book

This book was intended to serve as reference during a re-branding period in the Jamba Juice smoothie company. Although unused, it was hoped to focus the direction of store redesigns, collateral, and even product offerings. The brand has a lot of potential to distinguish itself from its competitors. And much like Apple, we believed that classing up their image through simplicity and bold ideas would be a better strategy than cramming buzzwords and in-store ads in every nook of their already broken stores.