Jamba Brand Book

Photoshop + Indesign  Client: Jamba Juice


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This book was intended to serve as reference during a re-branding period in the Jamba Juice smoothie company. Although unused, it was hoped to focus the direction of store redesigns, collateral, and even product offerings. The brand has a lot of potential to distinguish itself from its competitors. And much like Apple, we believed that classing up their image through simplicity and bold ideas would be a better strategy than cramming buzzwords and in-store ads in every nook of their already broken stores.