Old Spice “Manly Test”

:30 & :15 - Directed by HAPPY

This ad is a throwback to the "1-800-PROVE-IT" OS ads that ran from the 80s until shockingly recently. The twist is in the performance claims and wordplay. It doesn't ask for much or try to sparkle for your attention through flashy graphics, but it does speak from the heart. Or at least the spokesman does. The :15 version cuts through the clutter through quiet intensity.