Eukanuba Spreads

Illustrator, Photoshop, Indesign

Environmental: 1 2 3 Show dogs: 1 2 3

The first set of spreads uses the historical environments of three breeds to show how different dogs need different food. Unlike most dog food ads, the dogs are kept tastefully small. The second set shows that the same fine distinctions exist between fine food and perfect food as between mutt and show dog. Note: if you can spot the differences between the two dogs, you are a dog snob.