Southwest Airlines One-Sheet | Illustrator, Photoshop, Copywriting

This one sheet piece promotes a graphic design project to redesign the look of Southwest Airlines. Students were asked to create a complete portfolio of new ideas for advertising, look of the plane, graphic identity of printed material (business cards, stationary, etc.), and logo design. The design makes do with limited source material, and the colors tie in with the current plane's scheme. Planes are a better example of motion, and I tried to convey this with the swooping vapor trail for the title and the blue blurs behind the plane color ideations. This version has placeholder copy.

Client: ACCD Public Relations

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