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Format Print/OOH's visual language was designed to be flexible enough for all sizes in newspaper, outdoor, schwag, and on the web. Simpler was better. Headlines are bold and unapologetic; design isn't trying to hussy them up. The look is reminiscent of grocery store sale signs. Pictured are newspaper, stress balls, mugs, drink coasters, and a few "hard hitting" ads the deal more with facts and figures in a humorous way.