These ads and the spread on the preceding page represent three enterprise components of Hewlett-Packard. All images are an expansive view of the real world and serve as a compliment to the specific product being offered: SAN servers for storage, OpenView software for system management, and Blade servers for modular infrastructure. A configuration of pluses above the titles is a secondary representation of each function. The (adap+) logo was developed to emphasize the adaptability of the company's offerings, while visually connecting to the +hp logo incorporated into all new HP advertising. Above is a transactional ad variation.