The following are three of five posters directions for a new line of energy drinks Jamba Juice is bringing to market. All use the Jamba color palette and convey fruit and energy. A special berry (“Berry”) is what brings the energy to most of the new drinks, and it is referenced in many of the posters.
The “Actively Fruity” posters are a whimsical combination of old-school athletes and fruit. And the headline is a little homoerotic, though bizarrely motivating.
The Jamaba Energy drink posters use various fruits to form symbols of energy such as a lightening bolt, exclamation point, tornado, the sun, etc. Simple, yet stupid.
The “Atoms” posters use the Berry as an electron for various fruit atoms. It connects the fruit to the energetic building blocks of matter. A simple feisty adjective goes with each poster.