Nestea “Pulp From Above”

:30 - Directed by Sergio Grande.

This spot for Nestea China was made while I was working in Shanghai. The tea behemoth was introducing a line of sweet teas with chewy pulp in them. We were tasked with showing that they were delicious and chewy, while featuring the pop star Wilber Pan. What better way to show chewiness than getting crushed by pulp from above?