My Old Spice (OS) spot is finally on air. The ad is a throwback to the “1-800-PROVE-IT” OS ads that ran from the 80s until shockingly recently. The twist is in the performance claims and wordplay. [CENSORED]
I consider this spot a success. It doesn’t ask for much or try to sparkle for your attention through flashy graphics, but it does speak from the heart. Or at least the spokesman does.
Watch the spot below. I will upload a higher quality version soon.